I grew up in central Florida, ran track for the Florida Gators, and earned two degrees from University of Florida. Somewhere along the way, I went from competing on the track to managing the university’s entire social media presence. For more than a decade, I was responsible for the digital voice of the Florida Gators. During that stretch, we hit the number one spot in national fan engagement, which meant millions of people reacting to every post and me making sure everything stayed on track.
After years inside big time athletics, I shifted gears and started Adroit Media. I saw a real opportunity to help small businesses use AI to improve their workflow, reduce headaches, and increase revenue without the usual tech frustration. I like taking complicated ideas and explaining them in a way that actually makes sense.
When I am not working, you can usually find me at a live show, watching a movie, or hanging out with my cats who believe they own the place. After spending most of my life in Gainesville, I know where to find a good meal and where the best local draft beers are poured.