As if answering a very specific dream of mine, Twitter has released analytics on their mobile app. This is great news for social media managers looking to keep tabs of their individual post reach while on the go. It’s unclear how they’re determining who has access to this new feature. Currently, I have it on […]
Here’s some articles that I found compelling enough to actually read and share. Enjoy! Social Media Event Marketing Strategy: Before, During, and After Olsy Sorokina from Hootsuite wrote up a sweet guide for marketing events before, during, and after they happen. Do you have a planning document – on paper or in your head – that helps […]
Earlier this summer, Twitter released their analytics dashboard to select users. Fortunately, a few of my accounts gained this early access and I was able to dig in and immediately appreciate the per-tweet details including exact reach numbers, clicks on links, and more. The great news is that Twitter has rolled out analytics to pretty […]
Our UF Commencement aka #UFGrad seems like ages ago, but people are still talking about it, which is great! I was recently interviewed by Samantha Reed of USA Today College to discuss our #UFGrad campaign.
After a brief but brisk negotiation, I’ve been hired as the head of social media for the University Athletic Association, otherwise known worldwide as the “Florida Gators”.