Earlier this summer, Twitter released their analytics dashboard to select users. Fortunately, a few of my accounts gained this early access and I was able to dig in and immediately appreciate the per-tweet details including exact reach numbers, clicks on links, and more. The great news is that Twitter has rolled out analytics to pretty […]
Our UF Commencement aka #UFGrad seems like ages ago, but people are still talking about it, which is great! I was recently interviewed by Samantha Reed of USA Today College to discuss our #UFGrad campaign.
After a brief but brisk negotiation, I’ve been hired as the head of social media for the University Athletic Association, otherwise known worldwide as the “Florida Gators”.
In case you missed yesterday’s Oscars telecast and social media chatter, Ellen DeGeneres posted what is now the most shared image in the history of Twitter. The group selfie included almost every A-list celebrity, including Bradley Cooper, Brad Pitt, the always beautiful Jennifer Lawrence, the always beautiful Jared Leto, and a host of other mega-stars. […]
The popular photo sharing site InstagramÂ recently announced their plans to begin showing advertisements on their site. It’s not clear based on this announcement how they intend to carry out these plans, only that they would try to make certain the ads are “enjoyable and creative”. Reporter Elizabeth Boone from the Independent Florida AlligatorÂ recently interviewed me […]
If you’re a social media manager like me, you probably spend a lot of time chasing the all mighty “like”. But does social media engagement actually lead to a better bottom line?
In case you missed it, Instagram recently announced that they now support video, which is pretty big news, considering theirÂ 130 million active users each monthÂ now have this new functionality built in. Of course, isn’t the only video application, as Vine – a product of Twitter – is the hot property in mobile video, with 13 […]
For social media managers, especially those working for non-profits and/or with limited resources, the new Twitter Analytics offering is a great opportunity to gain insights about your audience.