As if answering a very specific dream of mine, Twitter has released analytics on their mobile app. This is great news for social media managers looking to keep tabs of their individual post reach while on the go. It’s unclear how they’re determining who has access to this new feature. Â Currently, I have it on […]
Archive by Author
Social Media Hits of the Week – November 21st
Facebook Google Plus Instagram TwitterHere’s some articles that I found compelling enough to actually read and share. Enjoy! Social Media Event Marketing Strategy: Before, During, and After Olsy Sorokina from Hootsuite wrote up a sweet guide for marketing events before, during, and after they happen. Do you have a planning document – on paper or in your head – that helps […]
Twitter Analytics, Now Available For Everyone
Social MediaEarlier this summer, Twitter released their analytics dashboard to select users. Fortunately, a few of my accounts gained this early access and I was able to dig in and immediately appreciate the per-tweet details including exact reach numbers, clicks on links, and more. The great news is that Twitter has rolled out analytics to pretty […]
#UFGrad Social Media Campaign Mentioned In USA Today
Social MediaOur UF Commencement aka #UFGrad seems like ages ago, but people are still talking about it, which is great! I was recently interviewed by Samantha Reed of USA Today College to discuss our #UFGrad campaign.
It’s even more official! I’m a Florida Gator!
Social MediaAfter a brief but brisk negotiation, I’ve been hired as the head of social media for the University Athletic Association, otherwise known worldwide as the “Florida Gators”.
Why Ellen’s Oscars Twitter Selfie Made History
Social MediaIn case you missed yesterday’s Oscars telecast and social media chatter, Ellen DeGeneres posted what is now the most shared image in the history of Twitter. The group selfie included almost every A-list celebrity, including Bradley Cooper, Brad Pitt, the always beautiful Jennifer Lawrence, the always beautiful Jared Leto, and a host of other mega-stars. […]
Instagram includes ads – will users revolt?
Social MediaThe popular photo sharing site Instagram recently announced their plans to begin showing advertisements on their site. It’s not clear based on this announcement how they intend to carry out these plans, only that they would try to make certain the ads are “enjoyable and creative”. Reporter Elizabeth Boone from the Independent Florida Alligator recently interviewed me […]
Does social media engagement actually help sales?
Social MediaIf you’re a social media manager like me, you probably spend a lot of time chasing the all mighty “like”. But does social media engagement actually lead to a better bottom line?
Can standing like Superman boost your public speaking confidence?
GeneralI’m deathly afraid of public speaking. The mere thought of it makes my forehead perspire. I’m always looking for tips or tricks to help reduce some of the stress associated with standing in front of a room full of people and faking confidence. If you ask Harvard researcher and social psychologist Amy Cuddy, faking it […]
Can Vine survive Instagram Video?
Social MediaIn case you missed it, Instagram recently announced that they now support video, which is pretty big news, considering their 130 million active users each month now have this new functionality built in. Of course, isn’t the only video application, as Vine – a product of Twitter – is the hot property in mobile video, with 13 […]