As if answering a very specific dream of mine, Twitter has released analytics on their mobile app. This is great news for social media managers looking to keep tabs of their individual post reach while on the go. It’s unclear how they’re determining who has access to this new feature. Currently, I have it on […]
Here’s some articles that I found compelling enough to actually read and share. Enjoy! Social Media Event Marketing Strategy: Before, During, and After Olsy Sorokina from Hootsuite wrote up a sweet guide for marketing events before, during, and after they happen. Do you have a planning document – on paper or in your head – that helps […]
Earlier this summer, Twitter released their analytics dashboard to select users. Fortunately, a few of my accounts gained this early access and I was able to dig in and immediately appreciate the per-tweet details including exact reach numbers, clicks on links, and more. The great news is that Twitter has rolled out analytics to pretty […]
Our UF Commencement aka #UFGrad seems like ages ago, but people are still talking about it, which is great! I was recently interviewed by Samantha Reed of USA Today College to discuss our #UFGrad campaign.
After a brief but brisk negotiation, I’ve been hired as the head of social media for the University Athletic Association, otherwise known worldwide as the “Florida Gators”.
In case you missed yesterday’s Oscars telecast and social media chatter, Ellen DeGeneres posted what is now the most shared image in the history of Twitter. The group selfie included almost every A-list celebrity, including Bradley Cooper, Brad Pitt, the always beautiful Jennifer Lawrence, the always beautiful Jared Leto, and a host of other mega-stars. […]
The popular photo sharing site Instagram recently announced their plans to begin showing advertisements on their site. It’s not clear based on this announcement how they intend to carry out these plans, only that they would try to make certain the ads are “enjoyable and creative”. Reporter Elizabeth Boone from the Independent Florida Alligator recently interviewed me […]
If you’re a social media manager like me, you probably spend a lot of time chasing the all mighty “like”. But does social media engagement actually lead to a better bottom line?
I’m deathly afraid of public speaking. The mere thought of it makes my forehead perspire. I’m always looking for tips or tricks to help reduce some of the stress associated with standing in front of a room full of people and faking confidence. If you ask Harvard researcher and social psychologist Amy Cuddy, faking it […]
In case you missed it, Instagram recently announced that they now support video, which is pretty big news, considering their 130 million active users each month now have this new functionality built in. Of course, isn’t the only video application, as Vine – a product of Twitter – is the hot property in mobile video, with 13 […]