Earlier this summer, Twitter released their analytics dashboard to select users. Fortunately, a few of my accounts gained this early access and I was able to dig in and immediately appreciate the per-tweet details including exact reach numbers, clicks on links, and more.
The great news is that Twitter has rolled out analytics to pretty much everyone else.
From Hubspot’s blog:
Well folks, it looks like the day has finally come. AccordingÂ toÂ TechCrunchÂ (andÂ a tweetÂ fromÂ Twitter’s front-end engineer Ian Chan), nowÂ everyoneÂ can see their Twitter analytics. Here you go:Â The newly unlocked activity dashboard.
Their blog post is definitely worth a read as it provides a nice overview, so dig in!