Instagram includes ads – will users revolt?

The popular photo sharing site Instagram recently announced their plans to begin showing advertisements on their site. It’s not clear based on this announcement how they intend to carry out these plans, only that they would try to make certain the ads are “enjoyable and creative”.

Reporter Elizabeth Boone from the Independent Florida Alligator recently interviewed me about this new development and I offered my thoughts about what Instagram should consider:

“They won’t get in the way if you can scroll past them, but if they do it like a pop-up and create user frustration, it may have a negative effect on users,” Floyd said.

Floyd pointed out the example of Facebook, saying ads have been there for a while in different styles, but the site is still widely used by its users.

What do you think about Instagram adding advertisements to their site?

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