After a brief but brisk negotiation, I’ve been hired as the head of social media for the University Athletic Association, otherwise known worldwide as the “Florida Gators“. Some of you may know that I am a former Gator track athlete from the early nineties and have always had a strong connection with the athletic program. […]
From The Blog
Why Ellen’s Oscars Twitter Selfie Made History
March 3, 2014 by Bruce Floyd Social MediaIf only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 The Greatest Twitter Selfie Ever? In case you missed yesterday’s Oscars telecast and social media chatter, Ellen DeGeneres posted what is now the most shared image in the history of Twitter. The group selfie included almost every […]
Instagram includes ads – will users revolt?
October 13, 2013 by Bruce Floyd Social MediaThe popular photo sharing site Instagram recently announced their plans to begin showing advertisements on their site. It’s not clear based on this announcement how they intend to carry out these plans, only that they would try to make certain the ads are “enjoyable and creative”. Reporter Elizabeth Boone from the Independent Florida Alligator recently interviewed me […]
Does social media engagement actually help sales?
July 29, 2013 by Bruce Floyd Social MediaIf you’re a social media manager like me, you probably spend a lot of time chasing the all mighty “like”. But does social media engagement actually lead to a better bottom line?
Can standing like Superman boost your public speaking confidence?
July 3, 2013 by Bruce Floyd GeneralI’m deathly afraid of public speaking. The mere thought of it makes my forehead perspire. I’m always looking for tips or tricks to help reduce some of the stress associated with standing in front of a room full of people and faking confidence. If you ask Harvard researcher and social psychologist Amy Cuddy, faking it […]