From The Blog

Twitter Analytics, Now Available For Everyone

Earlier this summer, Twitter released their analytics dashboard to select users. Fortunately, a few of my accounts gained this early access and I was able to dig in and immediately appreciate the per-tweet details including exact reach numbers, clicks on links, and more. The great news is that Twitter has rolled out analytics to pretty […]

Why Ellen’s Oscars Twitter Selfie Made History

In case you missed yesterday’s Oscars telecast and social media chatter, Ellen DeGeneres posted what is now the most shared image in the history of Twitter. The group selfie included almost every A-list celebrity, including Bradley Cooper, Brad Pitt, the always beautiful Jennifer Lawrence, the always beautiful Jared Leto, and a host of other mega-stars.

Most of us don’t have the luxury of leveraging superstars or have a premiere international event to promote, but we can still learn from this example as it represents a lot of common sense approaches to maximizing social media content.

Instagram includes ads – will users revolt?

The popular photo sharing site Instagram recently announced their plans to begin showing advertisements on their site. It’s not clear based on this announcement how they intend to carry out these plans, only that they would try to make certain the ads are “enjoyable and creative”. Reporter Elizabeth Boone from the Independent Florida Alligator recently interviewed me […]